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CREATIVE PERFORMANCE INC
Creative Performance Inc. (CPI) is a Portland-based consulting firm in the the Marketing Services industry. They specialize in helping digital agencies scale. As CPI has grown, so has their services and team - to show the evolution of the company, CPI sought to refresh their brand and digital presence. We collaborated with CPI to understand their customers needs - from there, we used brand strategy to help inform a more modern visual identity. Deliverables
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DESIGN STRATEGY
A brand for a company is like a reputation for a person.
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Refreshing CPI's Visual Identity
Creating your brand strategy is like drawing out a map, and positioning is determining your location and destination. It is completely impossible to provide someone turn by turn guidance if you have no idea where they want to eventually end up and where they stand. Once you know this, you can then configure the best way to get there. With CPI, we learned about their history, values, services as well as overall reputation in the market. Over and over, the term, "Seriously Creative" kept coming up - so, we ran with it! CPI is a seriously creative company - they understand creative companies and the need to keep cultures fresh and intact, but also are professional and can help and organization grow is P&L. Mood Board Concept
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Logo Exploration
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Coloring & Tone
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NEW COMPANY WEBSITE
Design adds value faster than it adds costs.
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Your company website is the cornerstone of your digital presence, but there are additional must-haves to get the most out of your website.
For example, search engine optimization drive more prospects through search. Analytics intelligence provides the ability to view, interpret, and act on website data. Additionally, social media management and digital advertising help to tell your brand story to your defined target audience. For CPI, we took the Brand Design Toolkit and created a stunning yet performant website for CPI. Through the use of mega-menu, we built a powerful navigational experience so potential prospects can quickly find relevant case studies of CPI's services. Additionally, we designed each page with the CPI team in mind - they are featured and help the user understand CPI's personal approach to marketing operations. To ensure the new experience scales gracefully, we worked alongside CPI to operationalize the new Design Toolkit - every person in your company should understand what the brand represents and how to implement it in the work they do. We also designed to the World Wide Web Consortium’s Web Content Accessibility Guidelines 2.0 - ensuring that the design worked for all users. 
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The result? Brand refreshed, new businesses soon followed.
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With the new brand and website, CPI was able to go to market with confidence - and an impressive story to tell. The new brand and website allowed them to attract new, larger clients as well as expand their relationships with existing users. It goes to show - just some creative adjustments to your companies external digital presence can truly led to dynamic changing in your company-market fit. |
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THE MAKERY GROUP |
EXPERTISE
User Experience Design (UX)
User Interface Design (UI) E-Commerce Strategy Marketing Design Company Websites SaaS Platforms Mobile Apps |
CLIENTSUniversity of Minnesota
Blue Cross Blue Shield Procter & Gamble Vanco Payments SPS Commerce LifeSource ProtoLabs |