Procter & Gamble 

User experience design isn't just for consumers, it can change the way employees work, all to improve their workflow and efficiency. For Procter and Gamble, we mapped out offline processes and found an intuitive way to streamline these workflow through a custom designed SaaS platform. The results included increased productivity and an internal B2B platform that scales efficiency, gracefully. 

User Problem

When it comes to their products, they are driven by the talented workforce of over 95,000 employees. Specifically, we sought to streamline the data-driven, decision-making process of determining which types of materials go in certain products. 

Rather than relying on massive spreadsheets or meetings, we should to make the employee more efficient and precise through building an internal, and b2b platform to process and decide on product material selection. 

Business Opportunity

With over $66 billion in annual revenue, powered by a diverse and innovative portfolio of brands, Procter and Gamble is a giant in the the global economy. 

At this scale, tactical improvements can have a profound impact on the bottom line. 

For this collaboration, we sought to reduce costs of materials and boost employee efficiency, all through a streamlined B2B platform. 

Strategy & KPIs

Through research and deep understanding of both user and business needs, we look for insights and breakthroughs that help us identify what to focus on. From there, we set measurable KPIs to gauge decision-making and optimizations. 

​Deliverables include
​ ​

• Competitive analysis
• Analytics review
• Ecosystem mapping
• Heuristic evaluation
• User interviews & surveys
• Persona development
• Experience mapping​

User Experience Design (UX)

The insights taken and are narrowed down to a prioritized set of strategies that will have the most impact on our objectives. These become the blue print for your digital experience. 
​
Deliverables include
​ ​

• User / job stories
• Flow charts, diagrams
• Clickable wireframes
• Information architecture
• Content strategy​
• UX Maps
• On-site workshops

 User Interface Design & Development (UI)

We design the core visual patterns and overall experience for the experience. These include foundational patterns to the your digital style guide as well as design critiques and revisions of the fully designed experience. 

Deliverables include 
​

• User interface design
• Application design
• Mood-boarding
• Low / High Fidelity Prototyping
• Illustrations, icons, & infographics
• Living style guides (HTML / CSS)​
• ADA compliance
• Front-end development (Angular, ReactJS)

​User Testing, Launch & Learn

We make sure easy to use and will be adopted by the end user prior to starting development. The phase will include moderated or remote user testing sessions as well as implementation of any user feedback.
 
Deliverables include
​ 

• Testing Script
• Moderated user conversations
• Test Summary & Recommendations
• Team & Process Recommendations
• Transition to development​

User Experience Flow

A user experience map tells the entire story of the user experience: from first point of content, through the process of engagement and into a long-term usage. Its key outcome is identifying key interactions that the customer has with the organization. Most of all, a customer journey map puts the user front and center in the organization’s thinking.

​It often provides a sense of the customer’s greater motivation. What do they wish to achieve, and what are their expectations of the organization?
A UX map takes many forms, but whatever its form, the goal is the same: to teach organizations more about their customers.

For Procter & Gamble, it allowed The Makery to fully understand all potential decision-points, as well as understanding the user workflow. Based on key interactions in the user make, we can take narrowed down the design to a prioritized set of strategies that will have the most impact on our objectives. These become the blue print for the digital experience. 

User Experience Design - Wireframes

After understanding the user journey and business objective, the next steps in the user centered design  The first step in that process is to sketch the blueprints for your website - these are also called, "Wireframes." Wireframes are used early in the software development process to establish the basic structure of a page before visual design and content is added.

Wireframes are the backbone of any project and generally created during the early stage ideation phase. They should provide only enough layout and functionality to get the whole team on the same page.

For Procter & Gamble, creating these wireframes pushes usability to the forefront in showcasing page layouts at their core. It takes out the images and color and focus on the bones so that it forces everyone to look objectively at a website's ease of use, conversion paths, naming of links, navigation placement and feature placement. And this is beneficial for all parties.

User Interface Design - Visual Design

User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable.

We’re visual creatures by nature, and UI Design at its core drives us to interact with products, and if done correctly, it builds credibility between brands and their audiences.

The best way to learn UI design is practice! Please review the resources below, download the UI kit from you mentor, and just start experimenting. It takes time to get the hang of things, but lots of creative fun once you learn the basics. ​

Moderated User Testing

Results

User experience design isn't just for consumers, it can change the way employees work, all to improve their workflow and efficiency. For Procter and Gamble, we mapped out offline processes and found an intuitive way to streamline these workflow through a custom designed SaaS platform. The results included increased productivity and an internal B2B platform that scales efficiency, gracefully. 

User Problem

When it comes to their products, they are driven by the talented workforce of over 95,000 employees. Specifically, we sought to streamline the data-driven, decision-making process of determining which types of materials go in certain products. 

Rather than relying on massive spreadsheets or meetings, we should to make the employee more efficient and precise through building an internal, and b2b platform to process and decide on product material selection. 

Business Opportunity

With over $66 billion in annual revenue, powered by a diverse and innovative portfolio of brands, Procter and Gamble is a giant in the the global economy. 

At this scale, tactical improvements can have a profound impact on the bottom line. 

For this collaboration, we sought to reduce costs of materials and boost employee efficiency, all through a streamlined B2B platform. 

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