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Procter & Gamble Case Study
The Makery designed an experience to help P&G make data-driven decisions.User experience design isn't just for consumers, it can change the way employees work, all to improve their workflow and efficiency.
For Procter and Gamble, we mapped out offline processes and found an intuitive way to streamline these workflow through a custom designed SaaS platform. The results included increased productivity and an internal B2B platform that scales efficiency, gracefully. Deliverables
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Investigating the User Problem
When it comes to Procter & Gamble, they are driven by the talented workforce of over 95,000 employees. At that scale, there can be lots of complex data. We were challenged with making that complex data, simple, intuitive and the tips of decision making. Rather than relying on massive spreadsheets or meetings, Procter & Gamble wanted to use data-driven decision making part of every day work building an internal data platform. |
Identifying the Business Opportunity
With over $66 billion in annual revenue, powered by a diverse and innovative portfolio of brands, Procter and Gamble is a giant in the the global economy. At this scale, tactical improvements can have a profound impact on the bottom line. Specifically, stream-lining decision-making for product materials through data visualizations would reduce costs of materials and boost employee efficiency, all realized through User Experience and User Interface Design. |
DESIGN STRATEGY
Connect user problem to a ripe business opportunity.
First, we designed User Experience Flows to map out the experience of maximum efficiency for the definer business user.A user experience flow tells the entire story of the user experience: from first point of content, through the process of engagement and into a long-term usage. Its key outcome is identifying key interactions that the user has with the organization. Most of all, a customer journey map puts the user's journey and needs front and center in the organization’s thinking.
For Procter & Gamble, the User Experience Flow allowed The Makery to fully understand all potential decision-points, as well as understanding the user workflow. Based on key interactions, we were able to narrow down the design to a prioritized set of strategies that will have the most impact on our objectives. More specifically, we were able to pin down the most valuable data sets to inform "right decisions at the right time." From there, and ultimately, these user flow become the blue print for the digital experience. |
USER EXPERIENCE DESIGN
A prototype is worth 1,000 meetings.
After identifying the ideal User Experience Flow, we identified the most important business and user requirements, which informed the design of a clickable prototype. After understanding the user journey and business objective, the next steps in the user centered design The first step in that process is to sketch the blueprints for your website - these are also called, "Wireframes."
Wireframes are the backbone of any project and generally created during the early stage ideation phase. They should provide only enough layout and functionality to get the whole team on the same page. For Procter & Gamble, creating these wireframes pushed usability to the forefront in showcasing page layouts at their core. It takes out the images and color and focus on the bones so that it forces everyone to look objectively at a website's ease of use, traversing complex data paths, navigation placement and feature placement. 
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VISUAL DESIGN
Design is intelligence made visible.
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We wove the Proctor & Gamble brand standards with The Makery UI Design and the research that informed our dynamic data visualizations.
We’re visual creatures by nature, and UI Design at its core drives us to interact with products, and if done correctly, it builds credibility between brands and their audiences. For this collaboration, we were able to create a performing UI based on user needs - straight-forward, fewest clicks possible, easily understandable data sets. In particular, when building data visualization products, starts with a list of questions from the people that will be using it. If someone is actively exploring and analyzing data, they will have a question in mind that they want to answer. Our job as data designers is to anticipate these questions and provide intuitive, user-friendly ways to find the answers in a dataset. We actively researched mobile first data visualizations from D3 development frameworks all to make complex data sets easy to use. 
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Design for Users, Results for Business
A scalable platform to streamline decision-making at Procter & Gamble
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User Problem Solved
Rather than relying on massive spreadsheets or meetings, we made decision making for employee more efficient and precise through building an internal, and b2b platform to process and decide on product material selection. Now through mobile, tablet and desktop experiences, data-driven decision making is at the finger tips of employees. |
Business Opportunity Achieved
With over $66 billion in annual revenue, powered by a diverse and innovative portfolio of brands, Procter and Gamble is a giant in the the global economy. For this collaboration, we reduced costs of materials and boosted employee efficiency, all through a streamlined B2B platform. |