The Makery Method
In today's economy, if you aren't continuously bringing new, innovative experiences to customers, you are falling behind. Taking the best practices from AirBnB Google, Warby Parker, Spotify - The Makery method is methodical, yet scalable to meet any collaboration: Together, we validate ideas through design, prototyping, user testing. It's perfect for companies looking to revitalize a stale product or launch a successful new experience or website.
Sprint 1 : Strategy & Key Performance Indicators (KPIs)
Through research and deep understanding of both user and business needs, we look for insights and breakthroughs that help us identify what to focus on. From there, we set measurable KPIs to gauge decision-making and optimizations.
Sprint 2 : User Experience Design (UX)
The insights taken from Sprint 1, narrow down to a prioritized set of strategies that will have the most impact on our objectives. These become the blue print for your digital experience.
Sprint 3: User Interface Design (UI)
The goal of this phase is to design the core visual patterns and overall experience for the experience. These include foundational patterns to the your digital style guide as well as design critiques and revisions of the fully designed experience.
Sprint 4: User Testing, Delivery & Measurement
The goal of this phase to ensure the designed platform is easy to use and will be adopted by the end user prior to starting development. The phase will include onsite user testing sessions as well as implementation of any user feedback.
Frequently Asked Questions
Does The Makery take on project based work?
Yes! If you have a single experience to transform with a specific deadline to meet, starting with a project is a great starting pot. Each project runs through each stage of our Makery Design Method.
We also have monthly subscriptions that are a great fit if you are growing fast and have many needs. Think of us as your internal UX team and we’ll help prioritize your monthly goals and use our design to meet those goals.
Have you worked with clients to help improve the ideation phase and the overall flow of requirements from product management to UX teams?
Yes. Our team has extensive “in-house” and “client-facing” experiences. Collectively, we’ve shipped hundreds of digital experiences and our ability to provide feedback on organizational and process is a unique perspective and brings additional value beyond design services.
Have you worked with a client to augment their existing UX team for a period of time to help improve the overall UX of the product? If so, was the client able to be self-sufficient as a result of their UX team output/velocity being improved as a result of your firm’s work?
Yes, an estimated 50% of our collaborations with existing design teams. Often, these are an acceleration to new feature development in addition to teaching skills and experiences to team members.
Self-sufficiency is a relative term - in some cases, after a collaboration, our recommendation was to divert resources to a full-team, in-house team. In many instances, a continuation of our collaboration was continued simply because of the spike in business performance of the digital product because of the improved UX/UI.
Have you had experience working with a client to retrofit a new UX on top of an existing product while the product was being actively developed? If so, how did you approach the problem of defining the new UX so that it could be implemented gradually so that new feature development could continue in parallel?
Yes. This happens nearly every project, with the rare exception of a bringing a “new to world” concept to market. Philosophically, the bias should be towards progress over perfection, new experiences over consistency. That said, managing potentially disparate experiences needs to be evaluated on a case-by-case basis, with discussion of impact to users, business outcomes and velocity forecasting. Again, as our designers have extensive in-house design work, the evolution of multiple experiences, and the strategy to build cohesion, is a well-developed design muscle for The Makery.
Have you had experience with designing best practice processes and workflows for optimizing the efficiency of UX ideation, mock creation, validation and delivery into product?
Yes, that is a core service we provide. Both as a company and staff, we have design and delivered from concept to code for the world’s top tech companies, including hundreds of apps, features, new platforms and optimizations in a wide spectrum of digital experiences. ‘
Does your firm have experience using Invision, Sketch, and other UX design team’s primary tools?
Yes. Our level of experience would be mastery. Additionally, we have advanced understanding of existing and emerging design tools. Evangelizing and offering recommendations on new systems and tooling is critical to the success of every collaboration.